Kiwi ad goes viral for perfectly tackling casual homophobia

LGBT charity Rainbow Youth has just released its first ever ad campaign - and thanks to its simple but powerful message the ad has gone viral.

In an appeal to get people to stop using the word "gay" as a description for something negative, the charity has cleverly used a dropped mince pie to really grab Kiwis attention.

"We chose to address something small that contributes to much larger issues - homophobia, biphobia and transphobia," the charity said on Facebook.

'Accidental' homophobia is still homophobia and it needs to stop.

The video has already had more than half a million views.