Stretch marks and cellulite aren't dirty words according to SwimsuitsForAll who have released their new swimsuit campaign called "Beach Body. Not Sorry."
It stars model Denise Bidot who says in the campaign video, "I love everything about my body... everything that at one point when I was younger thought was an imperfection I now realise is everything that makes me, me."
"Curvy women really shouldn't apologise for who they are. They really shouldn't worry about anything. They should just wear a swimsuit that makes them feel comfortable and it's all about the confidence," Denise continues.
"Be you and rock this world man"
Source- Buzzfeed