60m Tall Giant Vegemite Jar Museum!

Vegemite announced they're opening a 60m tall museum in Port Melbourne, Australia in the shape of the iconic jar that's set to be visible in the Melbourne skyline at all times.

Each level of The Big Jar will bring the 91-year old spread to life. Interactive exhibits will give Vegemite lovers the chance to explore the spread’s history as well as have the 'Mitey Bite’ cafe which will offer an almost panoramic view of Melbourne...

Luckily it's April 1st otherwise Melbourne might be in for a genuine shock.

The best part? Some of our Aussie friends actually fell for this story yesterday!

Well played Vegemite. Well played.