You Can Change The Color & Design Of These Sneakers Instantly

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Shiftwear aims to bring you the future early with their customizable, HD eInk-powered shoes!

The shoes promise to (eventually) let you display animations and color images on the sides of your sneakers, all controlled through a mobile or desktop application. 

$2,000,000 USD is necessary to produce the concept shoe shown in the promotional videos, ($25,000 is just to fund a prototype). If produced, Shiftwear promises that their shoes will be self-powered, 100% waterproof, have kevlar fiber soles, and come in 3 different styles.

If all goes well, they will be available by mid 2016.

Source.