Gumboot Friday: Kiwis to wear gumboots to support free youth counselling in NZ

Gumboots are the chosen form of footwear for Kiwis wanting to support I Am Hope's Gumboot Friday campaign, which aims to create greater awareness and raise funds for free youth counselling.

The initiative is led by New Zealander of the Year Michael King, with gumboots symbolising how suffering from mental health issues can feel like walking through mud.

People around the country have taken to social media to share their support for the cause, showing off their rubbery footwear.

Laura Sam and Toni can-caned in their "gummies", while Brodie and Fitzy popped on their gumboots in Christchurch.

"This will raise awareness and funds for kids living with mental health issues. Make sure you get your gummies out today and show your support,"they wrote alongside their post.

And they weren’t the only ones ...

I Am Hope aims to raise $2 million dollars for mental health support on Gumboot Friday. Head to www.iamhope.org.nz if you would like to make a donation.

Article originally published on the NZ Herald and republished here with permission. Additional reporting by The Hits.