Alae - Hit Me Where It Hurts

This week on Locals Only, we're celebrating the release of Alae's new song, Hit Me Where It Hurts.

Hit Me Where Hurts wraps a tale of one-sided love in a springtime slice of slick soulful pop. This is Alae as you’ve never heard them before, and just a taste of what’s to come.

Songwriter and vocalist Alex Farrel-Davey says: "Hit Me Where It Hurts was the first song I’ve ever written in a group situation, and with people, I don’t know. The process was massively unfamiliar, but it flowed so well. It’s really opened my mind to a more collaborative songwriting process, which is something I would have been really closed off to previously. It was a real privilege to work with such a knowledgeable collective."

The video for the track also tells the song's story in a transformative way, using four directors who didn't know what the other directors were doing. Watch how the ground-breaking new video turned out, here.

Check out Alae online: Facebook and Instagram

Alae also treated us to a performance of Hit Me Where It Hurts

And Frozen in LA- Alae's unreleased song.