Here's what you need to know to keep Kiwi families safe at the beach this summer

When it’s summer and the sun is shining, there’s nothing Kiwi families love more than getting to the beach for a swim.

And during all the fun of splashing around in the ocean, it’s important to remember to stay safe.

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Just last summer Surf Life Saving New Zealand lifeguards rescued 2375 people – none of whom were ‘swimming between the flags’ - and sadly 14 Kiwis lost their lives in the water.

So this summer Surf Life Saving NZ and DHL Express, along with its partners, have released a new safety message to keep New Zealand families safe.

Top 10 tips to stay safe at the beach this summer

1. Choose a life-guarded beach and swim between the flags

2. Read and understand the safety signs - ask a lifeguard for advice as conditions can change regularly.

3. Don't overestimate your or your children's ability to cope in the conditions.

4. Always keep a very close eye on young children in or near the water - keep them within arm's reach at all times.

5. Get a friend to swim with you. Never swim or surf alone.

6. Watch out for rip currents, they can carry you away from shore. If caught in a rip current, lie on your back and float, put your hand up and call for help.

7. Be smart around rocks: When fishing, never turn your back towards the sea and always wear a lifejacket.

8. If in doubt, stay out!

9. If you see someone in trouble, call 111 and ask for Police.

10. Be sun smart – Slip, Slop, Slap and Wrap. Protect your skin and eyes from the sun's damaging rays.